3 Advantages of Zoom IPS

There are plenty of other options when it comes to conducting your sales meeting with clients: Meeting at the local coffee shop, in your client’s home, at your studio, or virtually. If you could see the same results across the board by scheduling Zoom IPS (in person sales) meetings with your clients, would you do it?

When I built my equine photography brand, I began offering Zoom sales meetings with my clients because I felt like it solved three important things for both me and my clients.

It Saved Time. It Was Simple. It Provided Options.

#1) It Saves Both You And Your Client Time

Life gets busy for everyone, whether you work a 9-5 job, overnight shifts, are a full-time parent or just fill in the blank with the activity you devote your time to, it just gets busy. Scheduling your in person sales meetings on Zoom is a great way to save time for your busy clients and allow you time to prepare and continue running your business without having to stop what you are doing and drive to a meeting.

As the photographer, it is your duty to solve problems for your clients before it becomes a problem. Your clients may have a meeting, need to pick up their children, or have to finish up barn chores if they are horse people and run late, thus leading to an anxious sales experience. When your client doesn’t have to factor in the drive time to your meeting or time to clean up their home before you arrive, they can focus on what their day had in store and feel relaxed as you begin your meeting in the comfort of their own home.

#2) Your Client Can Send Photos Of Their Walls

When you host your IPS appointments on Zoom, you are keeping the experience simple for your clients as you work together in creating their artwork. Having your client sitting in their own home as you conduct your image reveal allows them the opportunity to stay present in the conversation which is important!

But the best part about the simplicity of having your client in their home as you work through their reveal is that you can have them send photos of their walls in real time. This takes the stress away from asking and reminding that you asked for photos of their walls beforehand, and you are there to guide them in a quick and efficient format. Some clients may never send photos of your walls when you ask beforehand, some may feel overwhelmed because they aren’t sure where or how to take a photo, or they may send a poor angle image that you will struggle to use.

The key is to keep the entire experience simple and enjoyable for your clients.

Instead, as you conduct your Zoom image reveal, you can ask your client to stand up and show you around their home as you make suggestions on what would look best, where to consider hanging wall art and how to take the best image for you to display mockups on. This is the perfect example of solving a problem before it becomes one and making your client’s life calm and easy.

#3) It Gives The Option For Them To Look At Other Walls

Finally, when you host in person sales appointments on Zoom, you are providing your client with the ability to look around their home and imagine different spaces as you work through your meeting. When meeting at the local coffee shop or your studio, you can put a box around what your client’s believe they want to purchase for their home.

They may decide that they want to display artwork on a different wall or in an entirely different room after seeing their images and designing their artwork. Oftentimes I notice my clients eyes looking around their room after we dive into selecting their favorite images and building an artwork bundle. When you are in a space that isn’t their home, it is hard for clients to imagine different spaces, especially if they forgot to send you photos of their walls beforehand. This prevents spending time on a sales meeting and having your client need time to go home and look around before deciding whether or not they want to invest in their artwork.

Zoom Meetings also prevent setting a cap on the options available when displaying your client’s portraits on their walls. As soon as your client walks out of their home, they most likely have one wall or room in mind, maybe a photo to show you, and they will completely forget any other space in their home. At that point, your sale has a cap on one singular room and you may heighten the chances of a stressful environment if you ask about other spaces.

While Zoom meetings may not work for all photographers, it has become an extremely powerful sales tool for photographers worldwide. As we progress further into the digital age, more and more clients have at least the basic understanding of how to use Zoom and are welcoming to the ease of scheduling their sales appointment with you virtually.

Did you enjoy reading our blog today and want to learn more about how you can build a portrait experience that allows your clients the opportunity to purchase wall art virtually with you in a simple and successful way? I have a variety of educational resources available for photographers from our free Facebook Community, a weekly educational podcast and my coaching program dedicated to helping photographers build profitable and successful portrait brands.

Make sure you check out our amazing resources and feel free to let us know your favorite part about reading our blog today!