3 Reasons Photographers Should Offer Premium Products

Are you offering premium products to your portrait clients to display in their home?

There are so many options for photographers when it comes to selecting the products you want to provide for clients from albums, folio boxes, variations of metal, acrylic, canvas and specialty items too. When you see the physical artwork you offer or what your clients print on their own, do you feel like it truly stands apart from something you could find in a department store? If the answer to that question was no, that is okay.

Let’s talk about the benefits of offering premium products to your portrait clients.

#1) Longevity

As a photographer, we need to understand that our clients look to us as the expert in our field and that includes how they should print their images. This means we have to be well educated in what the best options would be not only for the client’s taste, but also the quality of the artwork they purchase.

When you introduce premium quality artwork to your clients, you are elevating the overall experience and lifespan of your art. Having the ability to confidently say that the artwork your clients invest in with you will last a lifetime if not more makes a difference in how your clients will value the experience you provide.

You can also rest easy after working with a new or returning client knowing that the products you have provided are long term quality additions to their home.

#2) Bigger Sales

In addition to the longevity of high end wall art and other products, you will also begin to see bigger sales with portrait clients. When you transition from offering average products with a lower price range into premium artwork at a higher price, you are going to notice an increase in your average sales.

When you present the option of a premium piece of wall art or luxury album, you have now provided your clients with a full portrait experience, images and artwork worthy of their home. Having the confidence in knowing your products are high end, durable and long lasting means that you can start charging more.

Clients are happy to invest more when their photographers have not only delivered a full portrait experience but also premium artwork to display those portraits on because the value is obvious. That means you could start to see more of those mythical 5 figure sales that you didn’t think you would reach.

#3) Exclusivity

After you have established the longevity and investment opportunities that come with offering premium artwork in your photography business, you will also enjoy knowing you are offering something exclusive that most photographers do not offer.

That means that you won’t have to worry about clients comparing your canvas products to that Irish Highlander Cow photo at their local décor store. Instead, you are showcasing something the average portrait client can’t get anywhere else because you work with professional master craftsmen.

Imagine showing your client a hand stretched, master crafted and hand painted canvas made by one of the experts at Guild Canvas and proudly showcasing the Certificate of Authenticity for their artwork.

You forgot about the local décor store wrap that at least one person on your street owns didn’t you?

That is because when you provide a premium item like a Guild Canvas, you have placed yourself out of the average market and into the world of high end photography that clients will actively seek out.

The best part about providing your clients with premium products is that you are in full control of what you want to offer! Whether you like the classic styles of certain products or prefer something outside of the box, you get to build your artwork experience around your business!

Did you enjoy reading our blog today and want to learn more about how you can start offering premium products to your portrait clients? I have a variety of educational resources available for photographers from our free Facebook Community, a weekly educational podcast and my coaching program dedicated to helping photographers build profitable and successful portrait brands.

Make sure you check out our amazing resources and feel free to let us know your favorite part about reading our blog today!