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Podcast Episode 5: What Should my Portrait Session Fee Be?

The number one question I see photographers asking is “What should my session fee be?”

Join us as we walk through the exact process we use to help our coaching clients figure out what they should be charging their clients.

At the end of the day, it all boils down to this one single question.

How much money do you need to make to meet your income goals?


But really, it starts with- how much money to do you want to make in your pocket each and every year from your business.

Don’t think small, think big. Set your goals where you want them to be 5 or even 10 years down the road – not the safe number where you think they will realistically be.

From there, you can figure out exactly how much you need to bring in each and every year in your business, and work backward to figure out how much money you need to make from every client.

After you know that number,  you get to decide how you will get your clients there. You get to choose which pricing method works best for you.

Will you charge a high session fee upfront that includes everything?

Maybe a mid-range session fee that includes a print credit?

Or a low session fee that doesn’t include anything?

Ultimately, it is up to you – but what matters at the end of the day is that you meet your target income for each client that walks through your door.

Resources:
Grab our Session Fee PDF Guide

Profit First by Mike Michalowicz

Connect with Karinda!

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