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Podcast Episode 60: Transforming Weakness into Mastery: Unveiling the Power of Choosing Your ‘Word of the Year’

In the newest podcast episode, we’re going to explore a game-changing tradition that goes beyond being just a trend—it’s a transformative journey. Join me as we unravel the secrets behind picking a ‘Word of the Year’ and how it can be your secret sauce for mastering both creativity and business, especially for photographers hustling in their respective fields.


We all have weak spots that we tend to dodge, but what if we could turn those weaknesses into opportunities for growth? In this episode, I share my personal journey of kicking fear to the curb and making strategic decisions about whether to tackle challenges head-on or delegate them. The ‘Word of the Year’ tradition has been my compass in this journey, guiding me towards total mastery.

What exactly is this ‘Word of the Year,’ and how can it become the driving force behind your goals for the entire year? We delve into the intricacies of choosing a word that encapsulates your aspirations and ideals. This tradition is more than just a gimmick—it’s a powerful tool that can shape your daily decisions, actions, and mindset.

The magic happens when you integrate your chosen word into your daily grind. I discuss practical strategies for incorporating your word into your routine, utilizing visual cues, and leveraging available resources. Whether you’re a photographer or someone in a different creative field, these insights can elevate your daily practice, making your goals more tangible and achievable.

Consistency is key, and I share the magic of weekly check-ins to ensure that your chosen word remains at the forefront of your mind throughout the year. Discover how these regular reflections can keep you aligned with your goals and help you course-correct if needed. It’s all about staying accountable and making progress, one week at a time.

Embarking on this journey doesn’t have to be a solo mission. I emphasize the importance of sharing your evolution, even when it feels uncomfortable. Connecting with others who are also on a similar path can provide support, encouragement, and fresh perspectives. Let’s explore how this simple yet profound trick can elevate both your personal and professional game.

Tune in to the complete podcast episode today and secure your advance copy of “The Unicorn” to commence a transformative expedition towards mastering the business of photography.

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